AVENIA persimmon soap with its free ceramic soap dish
Fights aging odor without drying skin: olive oil, persimmon extract, shea butter, coconut oil
Plain soap washes over it. Persimmon tannins lift it away.
Women over 50 with their AVENIA persimmon soap
60-day money-back guarantee
Rich, creamy lather for a deep clean
★★★★★Victoria M.Sample review

"No more worrying about that musty smell, and it feels so luxurious to use. No heavy perfume, and it's not harsh or drying."

Japanese Persimmon Formula

Deodorizing Persimmon Soap

AVENIA is made with Japanese persimmon tannins to help target nonenal, the oily odor compound regular soap can miss, helping rinse away aging odor at the source before it builds up on skin, clothes and pillowcases.

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Fresh From First Shower
60-Day Money-Back Guarantee
Gentle On Mature Skin
How quickly will I see results?
You can feel the difference after your first shower: skin that smells clean, not covered up. Persimmon tannins work on nonenal while you lather, and daily use keeps it from building back up on your skin and clothes.
How long does each bar last?
About 4 weeks with one shower a day. Keep it on a draining soap dish and let it dry between showers so it lasts longer.
Will this dry out my skin?
No. It's made with coconut oil and olive oil for a creamy lather that cleans without stripping, so mature skin feels soft instead of tight.
Why is it more expensive than regular soap?
Regular soap is made to wash off dirt and sweat. AVENIA is made with real Japanese persimmon extract to target nonenal, the oily compound regular soap slides over. One bar replaces your soap and the perfume you've been using to cover the smell.

Why Regular Soap Can't Fix This

After age 40, your skin produces more of an oily compound called 2-nonenal, the source of "aging odor." Because it's oil-based, regular soap and water slide right over it. No matter how hard you scrub.

Persimmon tannins bind to oily nonenal so it rinses away with the lather. That's the idea behind every bar of AVENIA.

Think of it like trying to wash grease off a pan with just water. You can scrub all day and the grease clings. You need a degreaser. That's what persimmon tannins do for aging odor.

Skin cross-section: regular soap slides over oily nonenal, persimmon lifts it away Regular soapAVENIA

Fresh Results From the First Shower

Feel the difference after your first shower, and it keeps getting better the longer you use it. Persimmon tannins work on aging odor at the source, while coconut and olive oil leave you soft, fresh and confident.

★★★★★"My daughter says I smell wonderful"

I'm 67 and I remember that smell from my grandmother's house and her couch. I started using AVENIA as a precaution. My daughter says I smell wonderful, and I have peace of mind now.

Janet R.Sample review
★★★★★"Our bedding smells fresh again"

I noticed it on my pillowcase first. A few weeks of showering with this bar and the bedding smells like clean laundry again. I didn't know soap could do that.

Gianna L.Sample review
★★★★★"I stopped reaching for perfume"

I used to spray perfume before every visit with the grandkids. Now I just shower with AVENIA and go. My skin feels soft, not dry.

Carol W.Sample review
★★★★★"The long hugs are back"

My grandson used to give me a quick hug and step back. Now he hangs on. That alone was worth it for me.

Linda P.Sample review
★★★★★"Gentle on my skin"

I have dry, sensitive skin and most soaps leave me itchy. This one lathers nicely and rinses clean. The scent is so light you barely notice it.

Sandra K.Sample review
Get the Same Results

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Leaves Skin Silky Soft, Never Tight or Dry

Most soaps strip your skin. Ours cleans gently. We made AVENIA with skin-loving oils that moisturize while they cleanse, because mature skin deserves better than feeling tight and dry after every shower.

The result? Skin that feels soft and comfortable when you step out, with a light, clean scent instead of perfume.

Persimmon ExtractHelps wash away nonenal at the source
Coconut OilRich lather and moisture for dry, mature skin
Olive OilSoftens skin as it cleans
Shea ButterHelps lock in moisture
Green Tea ExtractAntioxidant care for your skin
Natural Soap BaseGentle, sulfate-free cleansing

60-DAY MONEY-BACK GUARANTEE

Feel fresher or your money back!

Use AVENIA every day for 60 days. If you don't feel fresher, contact us within 60 days of delivery and we'll refund your order in full.

Try It Risk-Free

How AVENIA Compares

Not all persimmon soaps are made the same. And regular soap doesn't even come close.

AVENIA
Cheap Persimmon Soap
Regular Soap
Targets aging odor
Real Japanese persimmon extract
Moisturizes mature skin
Fresh from the first use
Skin-loving ingredients
Money-back guarantee
Choose the Soap That Works

60-Day Money-Back Guarantee

Switching Takes One Shower

No new routine. Just swap your soap.

1
Swap your soapUse AVENIA instead of your usual soap or body wash. No sprays, no extra steps.
2
Shower as normalLather over your neck, chest and back, where aging odor builds up most, then rinse.
3
Notice the differenceFeel fresher after your first shower, and it keeps getting better the more you use it.

Join the Women Who Made the Switch

★★★★★

"My kids have noticed the difference"

I felt the difference the first time I used it. I'm 67, my kids have noticed, and I'll be using this soap from now on.

Tania P.Sample review
★★★★★

"I don't wear perfume now"

When I rinse it off I feel so clean. My skin feels soft and the smell is just my own natural smell. I don't even bother with perfume anymore.

Nicolette M.Sample review
★★★★★

"My husband noticed first"

He said the bedroom smells fresher. I hadn't told him I switched soaps, so that told me everything.

Barbara H.Sample review
★★★★★

"Finally something that works"

I tried body sprays and stronger deodorant for a year. This is the first thing that actually made me feel clean all day.

Ruth A.Sample review
Make the Switch

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Frequently Asked Questions

What are the ingredients?
Japanese persimmon extract, coconut oil, olive oil, shea butter, glycerin, green tea extract and vitamin E, in a gentle, sulfate-free soap base. No parabens and no synthetic fragrance.
Is it safe for sensitive skin?
It's made without harsh sulfates or synthetic fragrance, and the coconut and olive oil help keep mature skin comfortable. If you have a skin condition or a known allergy, patch test on your inner arm first.
Does it have a strong fragrance?
No. It has a very light, natural scent. It won't compete with your perfume, and it fades into clean skin.
What makes it different from cheaper persimmon soaps?
Some cheaper persimmon soaps contain only a trace of real persimmon extract. AVENIA is made with Japanese persimmon extract plus skin-loving oils, so it works on aging odor and leaves your skin soft, not dry.
When should I use it?
Every day, in your regular shower or bath. Focus on the places aging odor builds up most: behind your ears, your neck, chest and back.
Can I use it on my face?
Yes, it's gentle enough for your face. If you have specific facial skin concerns, patch test first.
What is your return policy?
Every first order has our 60-day money-back guarantee. If you don't feel fresher, contact us within 60 days of your delivery date and we'll give you a full refund.

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